For centuries, the University of Cambridge has been a crucible for world-changing discoveries, producing geniuses who have fundamentally altered our understanding of the universe. Yet, for many of its brilliant students and alumni, the path of entrepreneurship has remained a road less traveled. In a world awash with venture capital and startup dreams, why do so many of the brightest minds still opt for traditional careers? King’s College is tackling this question head-on with the launch of SPARK 1.0, its first-ever King’s College Cambridge Incubator.
This isn’t just another university program; it’s a strategic effort to build a bridge between academic brilliance and commercial innovation. It’s an acknowledgment that while Cambridge provides the ideas, it needs to do more to nurture the founders who can turn those ideas into global companies.
This report by Basma Imam explores the launch of SPARK 1.0, meets the first-time founders in its cohort, and analyzes whether programs like this can truly shift the mindset at one of the world’s most traditional institutions.
The Cambridge Conundrum: A Mountain of Untapped Potential
The need for an incubator at King’s College stems from a central paradox. As Kamiar Mohaddes, Co-Founder and Director of the college’s Entrepreneurship Lab (E-Lab), puts it, “Cambridge has been responsible for world-changing discoveries, but entrepreneurship isn’t the first thought of most people studying here.”

Universities sit on a mountain of intellectual property (IP) and are home to a constant stream of ambitious, talented individuals. Yet, without a clear pathway and support system, many graduates conclude that their ambitions are best served by taking a more structured career path in finance, law, or established corporations. The SPARK 1.0 incubator, delivered in collaboration with Founders at Cambridge University, is designed to be that pathway. “We want SPARK to be a catalyst, showing students the reality of founding a company,” Mohaddes says, emphasizing the need to inspire the next generation to think boldly about shaping industries.
Meet the New Founders: Personal Problems, Global Ambitions
The inaugural SPARK 1.0 cohort is already demonstrating the potential of this model, with founders who are driven by deeply personal experiences to solve large-scale problems.

Ali Draycott, founder of Egg Advisor, is building a “fertility asset management program” to help women navigate the complex process of egg freezing. Her motivation came from her own journey. “I froze my eggs nearly ten years ago,” she says. “I was one of the first 500.” She identified a high-growth market born from a shared, personal problem and saw entrepreneurship as the way to address it.

Similarly, Bernard Cho, co-founder of Med Arcade, was inspired by personal experience with the healthcare system. He saw doctors wasting precious time sifting through hundreds of patient letters and envisioned an AI-driven platform to extract relevant information instantly. For Cho, entrepreneurship was also a way to take ownership. “Working for a corporation, you often get a small part of a bigger project,” he says. “Entrepreneurship is more aligned with my personal interests.”
Why a University Incubator? The Value of a “Launchpad”
For these first-time founders, joining an incubator within a familiar and prestigious environment offers several key advantages over going it alone.
- Access to Expertise: “Doing it on your own, you are more likely to make mistakes,” Cho notes. The incubator provides direct access to mentors and industry experts who can provide guidance on the business side of things—turning an idea into a viable product.
- An Aligned Ethos: Draycott was attracted to the program because its vision aligned with her own. “They are looking for people who are willing to challenge the status quo and who are looking to solve global problems rather than being solely focused on margins,” she says. This offers a friendlier alternative to a purely profit-driven VC world.
- Building Confidence and Community: “A four-week programme can help you build faster and with confidence,” Draycott adds. Being surrounded by a cohort of peers makes the lonely journey of a founder feel less isolating.
These programs are crucial in a modern economy where the path to a successful career is no longer linear, a reality that is even changing the nature of AI job interviews and the hiring process.
Frequently Asked Questions (FAQ)
1. What is a tech incubator?
A tech incubator is a program designed to help startup companies in their early stages by providing mentorship, workspace, networking opportunities, and sometimes seed funding.
2. What is the goal of the King’s College Cambridge incubator?
The main goal of SPARK 1.0 is to encourage more students and alumni from King’s College to pursue entrepreneurship by providing them with the support, skills, and network needed to launch a successful company.
3. What is a “spinout” company?
A spinout company is a new startup that is created to commercialize intellectual property (IP) or research that originated from a larger institution, such as a university or a corporation.
4. What is “femtech”?
Femtech is a term for technology specifically designed to address women’s health, including fertility, period-tracking apps, pregnancy and nursing care, and reproductive system healthcare.